ABOUT ME
Mackenzie “Mac” Heslin-Scott is a contemporary artist based in Lower New York. Holding a B.A. in Visual Arts and an M.A. in Public Marketing from Fordham University, she integrates photography, graphic design, and fine arts into her work, drawing inspiration from her British-Jamaican and Bronx Irish heritage.
Initially self-taught in realistic graphite drawing and painting, Mac refined her skills through formal training in photography before expanding into digital art and acrylic painting. Her work explores the interplay of light and composition, celebrating the strength and resilience of the human experience.
Today, Mac continues to evolve as an artist, using painting and illustration to express her shifting perspectives on life.
The Assistant
RESUME
Nov 2020-Present
Senior Marketing Specialist
Star Kay White, Inc, Congers, NY
- Implements a comprehensive digital marketing roadmap to drive consistent and impactful communications to enhance brand presence and design, integration cutting-edge UX/UI principles for optimized engagement.
- Designs and launches all visual storytelling materials for advertisements, biweekly social media content for LinkedIn, presentations, and other programs, collaborating with cross-functional teams to maintain brand integrity.
- Analyzes campaign performances, KPIs, and social media/website analytics, providing data-driven insights and recommendations to refine content strategies and enhance user experience.
- Enforces and trains employees on clear social media guidelines and brand identity practices to support employees in their social media activity.
- Champions high-quality content creation with other department heads, crafting compelling templatized and scalable design systems to streamline project workflows resulting in captivating visuals and graphics for internal/external use.
- Reviews and approves content media with key partners across legal and compliance to adhere to business requirements and alignment with brand guidelines/standards and timely delivery within scope and budget.
- Supervises an inter-departmental market research team, creating a collaborative work-stream, with frequent brainstorms and mentorship to team members, promoting executional excellence in creative output.
- Maintains a keen understanding of evolving social media trends, platform updates, and target markets to optimize communication tactics for B2B advertising.
- Represents the company at industry events and accompanies sales staff to client meetings.
Sept 2015-Present
Visual Designer
Mad Giraffe Studio, New York
- Conceptualizes and develops a comprehensive UI/UX design strategy for the clients.
- Produces high-quality visual designs—from concept to execution—for web, mobile, and desktop applications.
- Designs brand identities layouts, including selection of colors, images, logos, original images, illustrations and typefaces, style guides and design standards to be used across the company.
- Stays up-to-date with industry trends and tools that will make projects more marketable.
- Utilizes graphic design tools and software, such as Figma, Adobe InDesign, Photoshop, and Illustrator, to produce visual materials.
- Reviews and iterates on design artifacts based on user feedback, usability testing, and business requirements.
- Continuously grows a network of clients and connections, resulting in commissions ranging from fine art pieces to UX projects.
Sept 2019-Nov 2020
Junior Paralegal
Gulotta Grabiner Law Group, PLLC, New York, NY
- Procured and logged 50+ files per week with information vital to borrowers looking to pay off their mortgages at closing.
- Adhered to strict (10) business day deadline in retrieval of collateral documents, communicated contents with relevant parties and followed-up if further action was necessary.
- Drafted official documentation for legal real estate closings
- Reviewed and ensured the accuracy of total payoff amounts for loan satisfaction.
- Communicated with Real Estate Attorneys, Managing Agents and Mortgage Brokers to schedule closings. Scheduled and trained closing representatives.
- Attended 10+ real estate closings per week, acting as mortgage closer representing the bank to satisfy borrowers’ loan.
May 2018-June 2022
Graphic Designer/Content Manager
IDeate Vision, Phoenix, AZ (Remote)
- Produced high quality graphics for multiple social media platforms as the project manager.
- Designed and distributed advertising materials for 5 major marketing campaigns.
- Analyzed data of campaign results and reevaluated marketing strategies
- Curated and distributed content across various social media outlets such as Instagram, Facebook, LinkedIn and the main website.
PUBLIC WORK
PAST EXHIBITIONS
2025
Group Exhibition
2025 Member Exhibition, Hidden Treasures Gallery, ACOR, New City, NY
Group Exhibition
Glowing & Growing: ACOR Mentorship Program Final Exhibit, Round Table Brewery, Garnerville, NY
2024
Group Exhibition
Art Groove, SoHo, NY
Group Exhibition
2024 Member Exhibition, Hidden Treasures Gallery, ACOR, New City, NY
Group Exhibition
Charlotte Mouquin Voznesenskaya Tribute Exhibition
Art Fair
2024 Nyack Street Fair
2023
Group Exhibition
The Grand Unveiling, Seed Inc., Tuskeegee, AL
Publication
Rainbows are for Everyone Coloring Book, PLFAG Rockland, Valley Cottage, NY
Group Exhibition
Elmwood Playhouse Gala, Garner Arts Center, Garnerville, NY
Group Exhibition
Artist Club Exhibition, Pelham Art Center, Pelham, NY
Group Exhibition
2023 Member Exhibition, Hidden Treasures Gallery, ACOR, New City, NY
Pop Up Shop
Winter Fest, ACOR, Nyack, NY
Pop Up Shop
2023 Art Boutique, Pelham Art Center, Pelham, NY
2022
Group Exhibition, Cover Lover Remix, Garner Art Center/Pelham Art Center, NY
Group Exhibition, Artist Club Exhibition, Pelham Art Center, Pelham, NY
Two-person Exhibition, Liberte Noire, Rockland County Courthouse: Jurors Chambers, ACOR, New City, NY
Group Exhibition, Artist Club Exhibition, Pelham Art Center, Pelham, NY
Two-person Exhibition, Liberte Noire, Rockland County Courthouse: Jurors Chambers, ACOR, New City, NY
Online Exhibition, Liberte Noire, ACOR, New City, NY
2021
Solo Exhibition
Liberte Noire, Peekskill Coffee House, Peekskill, NY
2019
Two-person Exhibition
Don’t Be Defined, Ildiko Butler Gallery, Fordham University, New York, NY
PRESS BOX
What Kinda Party, podcast
Ep 21, 2022
Colored_In, Podcast
Ep E.Education:Grad School & Covid-19, 2021
BLVCKDOOR
Mad Giraffe Studio 